Legal
Last updated: 2 November 2026
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1. About this policy2. What cookies are3. Cookies and technologies we use4. Your consent and how to change it5. Third parties and international transfers6. Managing cookies in your browser7. Changes to this policy and how to contact usThis policy explains how Etainabl Limited (“Etainabl”, “we”, “us”, or “our”) uses cookies and similar technologies on www.etainabl.com, and the choices you have. We are registered in the United Kingdom and are the controller of personal data collected through cookies on this site.
This policy covers our public website only. The Etainabl platform you sign in to may use its own cookies, which are covered by its own terms. Please read this policy alongside our Privacy Notice.
Cookies are small text files that a website stores in your browser. They let the site recognise your browser and remember information between pages or visits. Similar technologies, such as scripts, pixels and browser storage, can do the same job, and this policy treats them in the same way.
We use a small number of strictly necessary technologies, and Microsoft Clarity and Salesforce Marketing Cloud for analytics. Both only set cookies if you agree. We do not use advertising or social media tracking cookies.
Strictly necessary (always on)
Cookie and provider
Purpose
Duration
fs-cc and fs-cc-updated (Etainabl, set by our consent tool)
Remember your cookie choices
180 days
Cloudflare Turnstile (Cloudflare)
Checks that demo request form submissions come from a person, not a bot
Session
Analytics (only with your consent)
Cookie and provider
Purpose
Duration
_clck (Microsoft Clarity, first party)
Keeps a pseudonymous Clarity user ID and preferences for this site
1 year
_clsk (Microsoft Clarity, first party)
Links the pages you view into a single session recording
1 day
CLID (Microsoft, clarity.ms)
Records the first time Clarity saw this browser on any site that uses Clarity
1 year
MUID (Microsoft, clarity.ms and bing.com)
Identifies unique browsers visiting Microsoft sites. Microsoft also uses it for its own analytics and operations
1 year
MR (Microsoft)
Tells Microsoft whether to refresh the MUID
7 days
SM (Microsoft)
Synchronises the MUID across Microsoft domains
Session
ANONCHK (Microsoft)
Shows whether the MUID was passed to an advertising cookie. Clarity always sets this to 0
10 minutes
_sfid_d437 (Salesforce Marketing Cloud, first party)
Gives your browser a random ID so we can recognise returning visitors, and stores your Salesforce tracking choice
2 years
sfmc_consent_00D24000000HaTY (Salesforce Marketing Cloud, first party)
Remembers that you accepted, so Salesforce can record your visit
1 year
Clarity records how you use our pages, such as clicks, scrolling, mouse movement and the pages you visit, along with your device, browser and approximate location. Text you type into forms is masked. Clarity only runs if you accept analytics cookies. For Microsoft’s own description of these cookies, see Clarity cookies.
Salesforce Marketing Cloud records the pages you view and the links and buttons you click. If you fill in a form or click a link in one of our emails, it lets us connect your visits to your details in our Salesforce system.
Other services that do not set cookies
When you first visit, a banner asks whether you accept analytics cookies. Accepting and rejecting are equally easy. Until you choose, and if you reject, no analytics cookies are set and Microsoft Clarity and Salesforce Marketing Cloud do not run. We remember your choice for 180 days, then ask again.
You can change your choice at any time using the Cookie settings link in the footer of every page. If you withdraw consent, we stop using analytics cookies from that point. You can also delete cookies already set through your browser settings (see section 6).
We rely on your consent for analytics cookies. We rely on our legitimate interests for strictly necessary technologies and for cookie-free analytics, which help us understand and improve the site.
Some of the services above are provided by companies based in the United States, so your data may be processed outside the UK.
Provider
What they receive
More information
Microsoft (Clarity)
Usage and device data for every visit. Pseudonymous IDs only with your consent
Salesforce (Marketing Cloud and Data Cloud)
Pages viewed, links and buttons clicked, and a pseudonymous visitor ID, only with your consent
Cloudflare (Turnstile)
Browser and device signals when you use the demo request form
Webflow (hosting)
Standard request data, such as IP address and pages requested
Where data is transferred outside the UK or EEA, we rely on recognised transfer mechanisms, such as the UK Extension to the EU-US Data Privacy Framework, the UK International Data Transfer Addendum, or an adequacy decision.
Most browsers let you see, block and delete cookies. Blocking strictly necessary cookies may stop parts of the site working, such as the demo request form.
To manage how Microsoft uses your data across its services, see Microsoft’s privacy dashboard. For more about cookies and your rights, visit the Information Commissioner’s Office.
We will update this policy whenever we add, remove or change a cookie or service on the site. If a change affects what you agreed to, we will ask for your consent again. The date at the top of this page shows when it was last updated.
If you have questions about cookies or how we use your data, contact our Data Protection Officer at dpo@etainabl.com. You also have the right to complain to the Information Commissioner’s Office, although we would appreciate the chance to resolve your concern first.
Our team is happy to answer any questions about how we handle your data.
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